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The Benchmarking push: Rugby and WWE Wrestling on a one way trip, The Lakers Experience, NBA: a benchmark for rugby and Italian sports, Rugby Sevens: the quintessence of spectacle, Six Nations. A great sporting event; a fantastic marketing product, Rugby in pole position in sports marketing, what I have written, sport marketing articles
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What I have written
A good marketing strategy has to be based on the results achieved through actions. However, there is always the study and analysis of the context, of problems, of competitors and all the components of the puzzle: in one word the theory. I have included some of my published articles on sports marketing.
In this section you can find some of my published artiche translated in english. For more information and more articles, please visit the italian version. |
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| Articles: 8 | - Page 1 of 2 | 1 2 » |
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18 March 2010 - The Lakers Experience
Imagine, thousands and thousands of spectators in the stands, lights, colors, and music. Imagine luminous LED video displays, cheerleaders, TV, announcers, restaurants and shops of every kind.
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01 May 2009 - NBA: a benchmark for rugby and Italian sports
Sport is in crisis? There isn’t enough money? Marketing is the solution, before it is too late. It has always been understood that sports are a global social phenomena and a huge business. In the most industrialized countries, professional sports revenues make up a percentage of the GNP.
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01 April 2009 - Rugby Sevens: the quintessence of spectacle
On the topic of creating spectacle, one of the new frontiers of sports marketing (that is already occurring in rugby, just look at Max Guazzini’s Stade Francais) is Rugby Sevens. We will take a look at how it came about and what consists of.
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01 March 2009 - Six Nations. A great sporting event; a fantastic marketing product
Let’s take the most ancient tournament of rugby in the world, add the six most titled nations of the old continent, hundreds of millions of potential spectators, a dozen television channels worldwide to cover the event, mix in a sporting spectacle of the highest level, anxiety that reaches the stars, all the color and energy that humankind can muster, garnish it all with a strange shaped ball...
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01 February 2009 - Rugby in pole position in sports marketing
Sports are the greatest spectacle in the world. Millions of people are passionate about sports, fans and non-fans alike, it moves something inside of them, igniting dreams and deep-seated emotions. In two words: great pleasure. Fandom is a tried and true disease that sooner or later affects everyone, even those who do not play sports themselves, for a day or for a lifetime.
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| Articles: 8 | - Page 1 of 2 | 1 2 » |
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