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Antonio Pagano is a sport marketing consultant, the direct marketing and valuing of teams and sport clubs. Providing company communication consultations and managerial training and team building courses.
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Table of contents
Introduction
A puzzle to put together piece by piece
Preface
Prof. William Sutton (International sports marketing guru)
Sports Marketing in Italy: the State of the Art
Dr. Roberto Ghiretti (President of Studio Ghiretti & Associates)
Patronage: the Italian Rugby Federation
Dr. Giancarlo Dondi (President, Italian Rugby Federation (FIR)
A word from the Director
Dr. Enrico Borra (Director of Rugby! Magazine, La Meta and Mondo Rugby)
Chapter 1
Thank you Martin!
Chapter 2
Competitive Benchmarking: from Business to Sport, from British rugby to Italian rugby
Chapter 3
Creating spectacle: a successful sports marketing strategy
Chapter 4
The importance of image in team sports
Chapter 5
Youth Sports Leagues: an investment in the future, a resource for the present
Chapter 6
Rugby in pole position in sports marketing
Chapter 7
Six Nations: marketing, the other side of the coin
Chapter 8
Rugby sevens: the essence of spectacle
Chapter 9
The NBA: a benchmark model for rugby and Italian sports
Chapter 10
Modern marketing strategy and the worldwide web
Chapter 11
Ambush marketing: one of the most controversial and effective communication practices
Chapter 12
The Rugby World Cup: a major sporting event, a major marketing product, a major lost opportunity
Chapter 13
The Mascot: more than a mascot. A winning personality and a major product of sports marketing
Chapter 14
The Manager enters the field: Rugby as a training platform for the modern manager
Chapter 15
Rugby and publicity, a winning team. The values of rugby: a USP without equal in the world of sport
Chapter 16
PARCE QUE TOULON… The case of the Rugby Club Toulon.
Chapter 17
Sport in 3D: The new frontier of spectacle
Chapter 18
The Lakers Experience
Chapter 19
The Celtic League: opportunity or problem?
The Managers of the Celtic League and their effect on Italian rugby
Chapter 20
Italy: how valuable is the oval ball?
Chapter 21
From Grenoble to the Celtic League: The marketing success of the Italian Rugby Federation
Chapter 22
Why the Celtic League? How important are the stadiums and hospitality?
The case of Munster Rugby e the importance of Thomond Park in Limerick. From rugby to soccer.
Chapter 23
Macron: Work hard, play harder: the values of rugby, the values of the Company.
Chapter 24
Conad focuses on rugby: the code of ethics, territory, society and formation in all fields, from consumers to children and dependents.
Chapter 25
Rugby in the USA: possibilities and affinities
On the trail of rugby in the USA: from the Eagles to the University of California
Gianclaudio Romeo
The sponsorship of rugby in Italy and throughout the world.
Special Thanks
Antonio Pagano |
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ITA
ENG
