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My journey into the world of Anglo-Saxon rugby, The Entertainment Factor, Leonero, “Black Lion” more than just a mascot, Rugby Business School, starting with Performanager, Meetings, events, conventions, Diego Dominguez, foto, photo and video, sport marketing consultant
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The Entertainment Factor
Consists of giving the sporting event an added value, an additional show-in-a-show that goes beyond the sport and links itself to other events with the objective of enhancing interest in and increasing attendance figures for the sport. |
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Leonero, “Black Lion” more than just a mascot
An unique character, the first ever Italian rugby mascot, created as a jumping board for communication and to initiate various projects. A full sized, flesh and bones mascot, worn by a mime artist who entertains the crowd, has his photo taken with the children, and is always present at all events whether sports related or not; he has his own jingle and cheerleaders, the Leonerine. |
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Rugby Business School, starting with Performanager
Starting from my experience with Performanager, the managerial formation method developed for Viadana was set up in collaboration with work psychologists and experts in managerial formation, a new method and a new Rugby Business School. |
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Diego Dominguez
Antonio Pagano is now the Marketing & Communication Manager for the Diego Dominquez Rugby Camp. For Diego Dominquez, a legend in the world of rugby and mythical captain of the Italian national team, I am developing the marketing and communication for this important Italian project. |
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