|
Antonio Pagano is a sport marketing consultant, the direct marketing and valuing of teams and sport clubs. Providing company communication consultations and managerial training and team building courses.
|
|
|
|
|
About me
The following are extracts from the reference letters written by leading figures from the world of sport, business and institutions that summarize what these people think of me and my works.
|
|
|
|
|
|
“Dr. Pagano is a dedicated and hard-working rugby professional with exceptional marketing and managerial skills”.
“Dr. Pagano has been at the forefront of professional rugby marketing and has become one of the few, and certainly one of the best, sports marketing specialists working today in the work of rugby”.
Nigel Melville - CEO & President of Rugby Operations USA Rugby |
|
|
|
|
|
“He wrote the first book about sports rugby marketing in both Italy and in Europe; I was pleased to write a preface for him for this excellent work. I can say, without fear of being denied, that Dr. Antonio Pagano is one of the best and innovative leaders in Europe in sports and communication marketing, specifically in rugby”.
Giancarlo Dondi - President of Italian Rugby Federation (FIR) |
|
|
|
|
|
“Dr. Pagano worked as Marketing and Communications Manager for more than three years and I was his immediate supervisor from 2005 to 2008. I found him to be consistently pleasant, tackling all assignments with dedication and with a very good expertise in Sports marketing. I chose him because he was the first marketing rugby specialist in Italy, not to mention one of the best in Europe”.
Daniele Silvano Melegari - President, Aironi Rugby S.p.a. |
|
|
|
|
|
“Dr. Pagano began writing for my magazine in August of 2008, writing 25 articles since then, each of these articles has addressed the innovations he has brought to the field of sports marketing and management, and his articles have a devoted following”.
“Antonio Pagano was also the subject of two articles that I wrote about him. The first, in June 2007 was titled ‘mancano le idee, votate Antonio’ (lf You Are Lacking Ideas, Vote for Antonio) and the second, recently published in September 2010 is called ‘Il rugby italiano e il complesso Mutandari’ (Italian Rugby and the Mutandari Complex)”.
“In addition to this robust body of journalist work, he has just published a book that is the first of its kind, called ‘Marketing Ovale’ (Oval Marketing)”.
Enrico Borra - Editor-in-Chief “Rugby! Magazine” |
|
|
|
|
|
“I invited Pagano as a speaker to a conference that I chaired and organized with the Italian Volleyball League, the ‘Media and Marketing Meeting’ in Milan. I chose him to present at the conference based on his success, his work ethic the extraordinary nature of his ideas”.
“Antonio is now someone that other sports marketers in Italy look to for ideas and encouragement”.
“I also had the pleasure to write the preface to his book titled ‘Oval Marketing’, which is a first in the field of rugby marketing and will most certainly become a useful tool for sports marketing professionals”.
Roberto Ghiretti – Founder, Studio Ghiretti & Associates Italian marketing firm |
|
|
|
|
|
“In just a few short years, Antonio Pagano has contributed decisively to building the leading Italian business school in the sporting environment, and it is undoubtedly one of the most innovative approaches in use today in Europe”.
“Pagano also created another manager training method called “Rugby4Managers” that was an extremely successful product in Rovigo and Parma”.
Carlo S. Romanelli - CEO of Net Working Ltd |
|
|
|
|
|
“Dr. Pagano is also a prolific writer, and he wrote many excellent sports marketing articles in the last two years for my publications that generated much reader commentary. In these articles he shared inside knowledge of the rugby sports marketing and his personal approach to the field with a readership that is comprised of other sports marketing professionals, players, coaches, and fans”.
Some of the most popular articles are:
What is the oval ball worth?
Il Sole 24 ore Sport, October 2008 (This was the most widely-distributed sports marketing and management publication in Italy, with a circulation of 390,000).
The Entertainment Factor
FIBA Assist 35, November 2008 (This is a bi-monthly sports magazine of the International Basketball Federation for the development of coaches, trainers, managers, sports physicians, etc, distributed all over the world).
The NBA as a benchmark model for Italian basketball and sport
I Giganti del Basket, June 2009 (This is an Italian monthly basketball magazine for coaches, managers, players, and fans, and it is the oldest basketball magazine in Europe, since 1966)
The World Wide Web in a modern sports marketing strategy
I Giganti del Basket, March 2010
“Dr. Antonio Pagano is clearly recognized as one of European leading authorities regarding sports and rugby marketing. He wrote the first European rugby marketing book, Marketing Ovale, Lupetti Publishing (2010), which includes a preface from the Professor William Sutton, an Associate Professor at Central Florida University, former NBA Vice President Team Marketing, and a world marketing guru”.
Giorgio Gandolfi - Editor-in-Chief FIBA Assist Magazine And Giganti del Basket |
|
|
|
|
|
“Although Antonio is not a native English speaker, his communication skills are excellent. He has a resume of unquestionable merit and I believe we can use his expertise and “know how” on important and special projects of interest for the business and the community here in the United States”.
Paul Kuan Lee - Director of Recreational Sports University of California Santa Barbara |
|
|
|
|
|
“I met Dr. Pagano in Rome for a sports marketing conference. I was very taken with Dr. Pagano and his initiative and drive to put the Italian game of rugby on the map not only in Italy but also internationally”.
“With this book, Marketing Ovale, which is to my knowledge the first in the world on this specific subject, he offers another way for people to view all of the pieces of the sports marketing puzzle and determine the best way to assemble it”.
“His book is an excellent collection of ideas that are well worth the investment of the readers’ time and the use of his or her imagination”.
“He has written more than 30 sports marketing articles published in the most important Italian and European magazines”.
“In Italy and in Europe, Pagano is recognized by his peers to be one of the best and most innovative leaders in Sports and Communication Marketing, specifically in professional rugby, where he has really excelled”.
William A. Sutton - Professor and Assoc. Director DeVos Sport Business Management Program University of Central Florida (UCF) and Consultant, National Basketball Association (NBA) |
|
|
|
|
|
“Dr. Pagano is very innovative and an enthusiastic manager and created among others the first specialized rugby business school in Italy, Performanager, a special Program to train team managers from both the business marketing and the team/organizational perspective”.
“Dr. Pagano was also regularly invited to conventions and meetings as a speaker and gave testimonials about leadership, coaching, and team building”.
“Pagano has written a prodigious book entitled Marketing Ovale. It is the first book, to my knowledge, solely about rugby marketing strategies and methods for growing new professional rugby clubs”.
Maury Hayashida - Hayashida & Associates Physical Therapy, Inc. |
|
|
|
|
|
“Mr. Pagano is the most innovative sports marketing specialists in Italy and one of the best in Europe I have ever known”.
“Pagano was introduce me by President Melegari as the most innovative sports marketing in circulation and I have to confess that with time and the several developed projects I found proofs of his talents”.
“I was immediately struck by Pagano’s organizational and managerial skills so that we immediately started working on managers training “Performanager” by using Pagano’s method also for my companies, important customers such as the Cooperative Credit Bank of Rivarolo Mantovano, Federmanager an association category, and others”.
“In May 2007, I called Dr. Pagano as a speaker (among others General Bruno Loi, who commanded the Italian mission on behalf of the United Nations and NATO in Lebanon, and Jim Love, Maori All Blacks national team coach) at a major conference on Leadership, held in Bologna at the John Hopkins University, where his speech received acclaim for the innovation of its argument and the ability to express ideas with clarity and completeness to that large and prestigious audience”.
Andrea Dalledonne - Consultant for Italian and Multinational Groups Management, organization, strategic planning |
|
|
|
|
|
“Antonio Pagano is a person with unusual and exceptional professional characteristics in the field of rugby sports marketing”.
“Pagano developed the first specialized rugby business school called Performanager that was a program created to train team managers from both the business marketing and the team/organizational perspective”.
“Pagano’s Performanager program was an extraordinary success, and it has been used to train managers in other sports franchises, as well as to train managers in more traditional marketing venues in Italy”.
“Antonio was regularly invited to conventions and meetings as a speaker and gave testimonials about leadership, coaching, and team building.
I remember that his presentations were extremely effective and well received at:
- Sales and marketing convention of a multinational Danish company called “Coloplast” in Venice, Italy
- The 9th International Congress & Trade Show for Fitness, Wellness and Aquatic Clubs in Verona, Italy
- Prestigious leadership conference at John Hopkins University in Bologna, Italy”
“On each of these occasions, Antonio Pagano was recognized by his peers as an extraordinary manager with a keen business sense who understood how to mobilize new marketing strategies from a variety of commercial, technical and entertainment fields and to transfer them into successful marketing strategies for the field of sports marketing”.
Jim Love - Director, New Zealand Sports Academy |
|
|
|
|
|
|
|
|
|
ITA
ENG
