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The Entertainment Factor, A book chapter about Antonio Pagano, what I have written, sport marketing articles
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What I have written
A good marketing strategy has to be based on the results achieved through actions. However, there is always the study and analysis of the context, of problems, of competitors and all the components of the puzzle: in one word the theory. I have included some of my published articles on sports marketing.
In this section you can find some of my published artiche translated in english. For more information and more articles, please visit the italian version. |
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| Articles: 8 | - Page 2 of 2 | « 1 2 |
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01 January 2008 - The Entertainment Factor
What do I mean by sports marketing?
If sport is movement, emotion, hard work, achievement, dynamic and atavistic rites then marketing is sports vital nourishment, it is a tool that amplifies the essence of sport, one that makes sport known to all and makes it grow.
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01 May 2007 - A book chapter about Antonio Pagano
Many years ago, in a far northern land, a young man from one of this land’s many soccer teams was playing ball and inadvertently fell right on top of the ball. Overwhelmed by the weight of the hulking player’s blow,
the ball yelled, “Hey you! Pay more attention...I’m tired of getting kicked around!”
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| Articles: 8 | - Page 2 of 2 | « 1 2 |
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ITA
ENG
